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Positioned on the northwest border of Iowa, Southern Hills Mall is the only enclosed regional shopping center within a 90-mile radius. The mall greatly enhanced its appeal to its market through an expansion and remerchandising, adding JCPenney (which acquired an available anchor position), a newly constructed Scheels All Sports superstore and a Barnes & Noble bookstore and café. Concurrently, Carmike Cinemas converted all 12 of its auditoriums to stadium seating. Other newcomers have included Aeropostale and Chuck E. Cheese, while existing merchants like American Eagle, Buckle, and GNC relocated to build new prototypes.

With a prominent location along the famous Lewis and Clark Trail, Southern Hills Mall commissioned a one-of-a-kind, museum-quality Lewis and Clark mural exhibit that stretches 296 feet above storefronts and tells the story of the entire expedition in 38 scenes. With this historically accurate exhibit, the mall was designated a “National Trail Site” by the National Park Service—the only commercial entity to receive such an honor.

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